Date Posted: December 18, 2017
Location: New York
Job Description Summary:
The Regional Marketing & Business Development (MBD) Manager will enjoy a highly visible position providing regional marketing and business development assistance to a large full-service AMLAW 100 ranked law firm. This individual reports to the Managing Director of Strategic Performance.
Responsibilities include coaching attorneys on marketing & business development strategies, as well as an active role in the execution and follow-up of such strategies, supporting local pitch and marketing efforts, and coordinating events and local outreach. He/she will work with the Strategy Team and the New York and Atlanta Office Managing Partners (OMPs) in supporting those offices. Some travel required as needed.
Work with the National Practice Development Team and the OMPs on the development and execution of marketing and business development planning for the local/regional markets and individual lawyers. Assist with all aspects of marketing pitch development, including gathering input from attorneys and other information sources, drafting qualifications/value propositions, and coaching attorneys on strategy and follow-up as well as pitch meeting prep and related activities. Assist in coordinating and planning of local events, including working with attorneys to plan content, development of targeted mailing lists to ensure key audience inclusion and development of materials, develop and assist in the execution of follow-up plan to ensure best possible ROI. Will also ensure facility logistics are well-coordinated and adequate.
The ideal candidate will have proven experience in the following areas: A minimum of five years experience in a successful marketing and business development or marketing role in a law firm environment. Understanding of the legal industry – market opportunities, competition, service offerings and competitive advantages – particularly in the local market. Superior organizational skills, attention to detail, and ability to multi-task in a fast-paced environment. Exceptional oral and written communications skills, including the ability to communicate complicated subject matter clearly; persuasive presentation skills; a talent for listening actively and well. An ability to be practical and focused while thinking creatively. Hands-on with a proven “make it happen” mindset; demonstrated resourcefulness and self-directed behavior. Working knowledge of MS Word, Excel, PowerPoint and Outlook – knowledge of Interaction, iManage a plus.